A Story That Changed How I Consult
Before launching my own business, I briefly worked for one of the world's most prestigious consulting firms. On my first client meeting, I watched our team present a 250-slide deck! More than half of it showcased the firm's "glory": awards, credentials, and detailed profiles of every team member working on the project! Non of it had anything to do with the client.
Thirty minutes in, one of the client's executives stood up. "I have no time for this," he said, frustration written across his face. He walked out.
I knew exactly what he was feeling. I'd held his position at another company. I understood the pressure he was under, the impossible demands on his department, and how our proposed project design would make his life even harder. The meeting ended with zero progress.
The following week, I did something different. I pulled that executive aside before the presentation. Five minutes. I explained how we could redesign the project to run in a more management-friendly way, addressing his department's real constraints, not our firm's preferred methodology.
He stood up, shook my hand, and said, "Send me the proposal by email. I'll approve it immediately."
But my firm's leadership was furious! How dare I bypass the 250-slide presentation they'd carefully crafted? No client approves projects based on five-minute conversations, they insisted. They were certain I'd failed.
They were wrong. The proposal was approved within 24 hours.
The difference? They were career consultants who'd never been clients. They didn't understand that executives don't need 250 slides about your credentials; they need solutions that work within their reality.
I did understand. Because I'd been that frustrated executive. I'd sat through those presentations. I'd dealt with consultants who cared more about their process than my problems.
That day taught me something fundamental: The best consulting doesn't come from impressive credentials or lengthy presentations. It comes from genuine understanding of what clients actually need—and the experience to deliver it.
That's what Retina Group is built on. We've been on your side of the table. We know what you're going through because we've been there. And we deliver solutions that work in your reality, not ours.
Here's how we help:


Business Consulting
At Retina Group, our consultancy strategy mirrors how the human retina actually works! The retina doesn’t just capture light; it interprets it. It pulls together signals from your eyes, your brain, and your surrounding environment, then turns them into a single, meaningful image. That’s exactly how we approach consulting.
Our model, The 3C’s of a Competent Consultant’s Resources, brings this biological brilliance into business:
Core Data & Expected Deliverable are like the light entering the eye. These are your numbers, goals, and measurable facts—the essential inputs that start the process.
Context, Capabilities & Circumstances are the environmental signals. They shape how information should be read: your market, culture, people, and timing. Without this layer, even the best data can be misleading.
Cumulative Experience is our memory bank. It’s the lens of 30+ years of lessons learned, case studies, and intuition that allows us to see patterns others overlook.
When these three layers merge, the result isn’t just insight—it’s clarity. Like the retina forming one precise image from countless signals, we integrate every piece of information into a clear, actionable direction you can move on immediately.
That’s how Retina Group sees solutions others miss: by combining science, strategy, and seasoned perspective into one unified view of your business reality.
Story
Ready to transform your business?
WHAT WE OFFER:
• Team Dynamics & Collaboration: Break down silos, resolve conflicts, and build high-performing teams that actually work well together.
• Workplace Dynamics & Culture: Create a productive, positive work environment where people are engaged, motivated, and aligned with organizational goals.
• Productivity Optimization: Identify bottlenecks, streamline processes, and implement strategies that help your team do more with less stress.
• Marketing Strategy: Cut through market noise and differentiate your offerings. We help you position your brand, reach your target audience, and communicate your value effectively.
• Navigating Internal Politics: We understand hidden agendas, power dynamics, and organizational complexity. We help you work through them strategically.
IDEAL FOR:
• Mid to large-sized companies in healthcare, pharmaceuticals, financial services, technology, and professional services
• Organizations facing internal conflicts or communication breakdowns
• Teams struggling with productivity or engagement issues
• Companies seeking to refine their marketing strategy and market positioning


A Story That Changed How I Consult
Before launching my own business, I briefly worked for one of the world's most prestigious consulting firms. On my first client meeting, I watched our team present a 250-slide deck! More than half of it showcased the firm's "glory": awards, credentials, and detailed profiles of every team member working on the project! Non of it had anything to do with the client.
Thirty minutes in, one of the client's executives stood up. "I have no time for this," he said, frustration written across his face. He walked out.
I knew exactly what he was feeling. I'd held his position at another company. I understood the pressure he was under, the impossible demands on his department, and how our proposed project design would make his life even harder. The meeting ended with zero progress.
The following week, I did something different. I pulled that executive aside before the presentation. Five minutes. I explained how we could redesign the project to run in a more management-friendly way, addressing his department's real constraints, not our firm's preferred methodology.
He stood up, shook my hand, and said, "Send me the proposal by email. I'll approve it immediately."
But my firm's leadership was furious! How dare I bypass the 250-slide presentation they'd carefully crafted? No client approves projects based on five-minute conversations, they insisted. They were certain I'd failed.
They were wrong. The proposal was approved within 24 hours.
The difference? They were career consultants who'd never been clients. They didn't understand that executives don't need 250 slides about your credentials; they need solutions that work within their reality.
I did understand. Because I'd been that frustrated executive. I'd sat through those presentations. I'd dealt with consultants who cared more about their process than my problems.
That day taught me something fundamental: The best consulting doesn't come from impressive credentials or lengthy presentations. It comes from genuine understanding of what clients actually need—and the experience to deliver it.
That's what Retina Group is built on. We've been on your side of the table. We know what you're going through because we've been there. And we deliver solutions that work in your reality, not ours.
Here's how we help:


Business Consulting
At Retina Group, our consultancy strategy mirrors how the human retina actually works! The retina doesn’t just capture light; it interprets it. It pulls together signals from your eyes, your brain, and your surrounding environment, then turns them into a single, meaningful image. That’s exactly how we approach consulting.
Our model, The 3C’s of a Competent Consultant’s Resources, brings this biological brilliance into business:
Core Data & Expected Deliverable are like the light entering the eye. These are your numbers, goals, and measurable facts—the essential inputs that start the process.
Context, Capabilities & Circumstances are the environmental signals. They shape how information should be read: your market, culture, people, and timing. Without this layer, even the best data can be misleading.
Cumulative Experience is our memory bank. It’s the lens of 30+ years of lessons learned, case studies, and intuition that allows us to see patterns others overlook.
When these three layers merge, the result isn’t just insight—it’s clarity. Like the retina forming one precise image from countless signals, we integrate every piece of information into a clear, actionable direction you can move on immediately.
That’s how Retina Group sees solutions others miss: by combining science, strategy, and seasoned perspective into one unified view of your business reality.
Story
Ready to transform your business?
WHAT WE OFFER:
• Team Dynamics & Collaboration: Break down silos, resolve conflicts, and build high-performing teams that actually work well together.
• Workplace Dynamics & Culture: Create a productive, positive work environment where people are engaged, motivated, and aligned with organizational goals.
• Productivity Optimization: Identify bottlenecks, streamline processes, and implement strategies that help your team do more with less stress.
• Marketing Strategy: Cut through market noise and differentiate your offerings. We help you position your brand, reach your target audience, and communicate your value effectively.
• Navigating Internal Politics: We understand hidden agendas, power dynamics, and organizational complexity. We help you work through them strategically.
IDEAL FOR:
• Mid to large-sized companies in healthcare, pharmaceuticals, financial services, technology, and professional services
• Organizations facing internal conflicts or communication breakdowns
• Teams struggling with productivity or engagement issues
• Companies seeking to refine their marketing strategy and market positioning


FAQs
What services offered?
We specialize in team dynamics, productivity, learning, and event management.
Who leads retina group?
Dr. Ashraf Ibrahim, a published author with over 30 years of experience.
How do you tailor solutions?
We use real-world insights and client input to craft solutions that fit unique organizational needs.
What industries served?
We work across various sectors, adapting to each client’s specific challenges.
How to start engagement?
Reach out via our contact page to discuss your needs and goals.
What results can clients expect?
Clients see measurable improvements in team performance, productivity, and learning outcomes.
