About Retina Group
Q1: Why the name “Retina”?
I’ve been asked this question so many times that I decided to put it right here on our home page!
I chose the name Retina because clarity matters more than vision. The retina is the part of the eye that transforms light into meaningful images, giving vision its focus and purpose.
In business, everyone talks about having vision. But vision without clarity leads to confusion and wasted effort. That’s what we help organizations achieve: we turn scattered data, ideas, and experiences into clarity that drives results.
Q2: What do you consider your real advantage?
First, I don’t believe in a single “silver bullet” advantage that sets a company apart. Real advantage comes from the right blend of qualities, experiences, and ways of thinking. It is a mix so distinctive that it can’t be copied or imitated.
That said, if I were to name one defining edge, it would be what I call Creactivity™, the fusion of Creation and Activity.
To me, Creactivity™ means not only coming up with great ideas but also knowing how to turn those ideas into real, executable actions. Many agencies boast about their ability to “think outside the box”, but too often they wander so far outside that they lose sight of the box altogether.
At Retina Group, a great idea must be both original and doable. Or as we like to call it, a creactionable idea.
Q3: Aren’t your published books your main advantage?
Of course, being a published author is a big advantage. Writing business books forces you to think deeply, organize your ideas clearly, and challenge your own assumptions. It sharpens your thinking and helps you turn experience into transferable knowledge — something every consultant should be able to do.
But writing also takes time, and a lot of it. The years I spent writing and publishing could have been spent promoting Retina Group, attending events, and expanding our visibility. Instead, I chose to invest that time in building intellectual depth rather than public exposure.
Q4: What’s the mission you’ve set for Retina Group?
In simple terms: We exist to shorten the learning curve for people who can’t afford to learn everything the hard way. Retina’s mission is to bring clarity where there’s confusion, direction where there’s uncertainty, and grounded strategy where there’s noise.
Q5: What kind of clients do you work best with?
Those who value growth through truth.
We work best with leaders who are open to reflection, action, and learning. We work best with people who don’t want polished theory but practical insight that helps them evolve. The clients we enjoy working with most are the ones who care about results and real impact, not framed effort or pretty presentations. They look for substance, not ornament.
At Retina Group, we don’t count hours or slides. We measure impact. Every insight, model, and chart we produce exists to drive a decision or move a business forward. That’s the kind of partnership that excites us, and the kind of client we do our best work for.
That may explain why Retina is less known than other consultancies in the industry, but it also explains why our work stands apart. We built ideas before we built a name. And in the long run, I believe that’s the kind of foundation that lasts.
About Retina Group
Q1: Why the name “Retina”?
I’ve been asked this question so many times that I decided to put it right here on our home page!
I chose the name Retina because clarity matters more than vision. The retina is the part of the eye that transforms light into meaningful images, giving vision its focus and purpose.
In business, everyone talks about having vision. But vision without clarity leads to confusion and wasted effort. That’s what we help organizations achieve: we turn scattered data, ideas, and experiences into clarity that drives results.
Q2: What do you consider your real advantage?
First, I don’t believe in a single “silver bullet” advantage that sets a company apart. Real advantage comes from the right blend of qualities, experiences, and ways of thinking. It is a mix so distinctive that it can’t be copied or imitated.
That said, if I were to name one defining edge, it would be what I call Creactivity™, the fusion of Creation and Activity.
To me, Creactivity™ means not only coming up with great ideas but also knowing how to turn those ideas into real, executable actions. Many agencies boast about their ability to “think outside the box”, but too often they wander so far outside that they lose sight of the box altogether.
At Retina Group, a great idea must be both original and doable. Or as we like to call it, a creactionable idea.
Q3: Aren’t your published books your main advantage?
Of course, being a published author is a big advantage. Writing business books forces you to think deeply, organize your ideas clearly, and challenge your own assumptions. It sharpens your thinking and helps you turn experience into transferable knowledge — something every consultant should be able to do.
But writing also takes time, and a lot of it. The years I spent writing and publishing could have been spent promoting Retina Group, attending events, and expanding our visibility. Instead, I chose to invest that time in building intellectual depth rather than public exposure.
Q4: What’s the mission you’ve set for Retina Group?
In simple terms: We exist to shorten the learning curve for people who can’t afford to learn everything the hard way. Retina’s mission is to bring clarity where there’s confusion, direction where there’s uncertainty, and grounded strategy where there’s noise.
Q5: What kind of clients do you work best with?
Those who value growth through truth.
We work best with leaders who are open to reflection, action, and learning. We work best with people who don’t want polished theory but practical insight that helps them evolve. The clients we enjoy working with most are the ones who care about results and real impact, not framed effort or pretty presentations. They look for substance, not ornament.
At Retina Group, we don’t count hours or slides. We measure impact. Every insight, model, and chart we produce exists to drive a decision or move a business forward. That’s the kind of partnership that excites us, and the kind of client we do our best work for.
That may explain why Retina is less known than other consultancies in the industry, but it also explains why our work stands apart. We built ideas before we built a name. And in the long run, I believe that’s the kind of foundation that lasts.
Our Work
Snapshots from recent workshops and events with clients.
Our Work
Snapshots from recent workshops and events with clients.